Makes even Trash Talk sound good

There’s a ton of trash talk on social media leading up to the Super Bowl and we thought “Hey why not have some fun with that.”

To introduce the campaign, we launched a video a couple of weeks before the Super Bowl to get people going.

We scraped Twitter for the most exciting trash-talk-tweets and had a band and film crew standing by at Bose’s in-house recording studio to “songify” the tweets and repost them to the trash-talkers account.

We pumped out a ton of responsive films to the amusement of the “trash talkers” and proved to the world that Bose makes anything sound good. Even trash talk.

And finally my personal favorite which got “banned” by the client.

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