Samsung had always been feature centric in their advertising but realized they needed to humanize their brand in order to catch up with Apple. We made the consumer the hero by focusing on their passion and found a formula that was flexible enough to play across the global markets.
There’s a ton of trash talk on social media leading up to the Super Bowl. We scraped Twitter for the most interesting trash tweets and had a band standing by at Bose’s in-house recording studio to songify the tweets because Bose makes everything sound better. Even trash talk.
To introduce the campaign we launched a video a couple of weeks before the Super Bowl.
Then we scoured twitter for the best trash talk and locked ourselves into Bose’s in-house studio and started recording, posting within hours of receiving the original tweet. Creating 20 unique rapid response videos and a ton of social media content.
Samsung needed a story that helped explain the relationship between the new wearable Gear and the Galaxy S4. We teamed up with Samantha and Anais, a pair of twins born in South Korea but separated at birth, and told their story as a metaphor for the Galaxy S4 & Gear to show how the two devices are meant to be together.
WELCOME TO REALITY
Big Coal was winning the lobbying game in Washington by promoting "Clean Coal" a technology that didn't exist. Working with Al Gore and The Climate Reality Project we took over the D.C. Metro during Barack Obamas inauguration. We came up with the idea of creatures that didn't exist promoting a technology that didn't exist. After a couple of weeks Big Coal called us and told us they'd cut their spending and lobbying if we would just take this stuff down.
The Guitar Hero franchise famously used the scene from the Tom Cruise movie "Risky Business" but when it came time to launch Guitar Hero Metallica there was no prancing around in underwear.
How do we prove that the Note 3 has the most processing power of any phone? We unite the processing units of Note 3 phones and allocate excess computational power to researchers trying to solve some of mankind’s greatest challenges.
With no wires to keep you down, Bose elevates your day. Here are some of the social content we created for Facebook Canvas and Instagram cinemagraphs.
A sales event like Autobahn For All can easily get a little out of hand.
Roger Federer is known as "The master of all surfaces" because he plays well on any surface wether grass or gravel. Kinda like the new M class which adapts to any surface with a quick twist on the terrain dial.